1000heads: Using insights to engage niche audiences

We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.

1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our business and, each one of those supports the other with their own unique work. Montoring to analysis, analysis to insights, insights to activation, etc etc…

You’ll see what we mean shortly 🙂

Onto the case study.

View more presentations from 1000heads .

Through understanding (we miss our food!) we formulate ideas (let Sainsbury’s give it back to you!) that ultimately build relationships between people and brands (positive word of mouth + recommendation = sales).

If you’ve read this far, why not leave a comment? 🙂

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

5 thoughts on “1000heads: Using insights to engage niche audiences”

  1. Can you define an “engagement”?

    James Whatley Reply:

    Hey Andrew, happy to –

    Engagements: the combined episodes created, contributions and views around a conversation: i.e. total social media users who engaged with that word of mouth.

    Hope that helps,


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