We like a good case study here at 1000heads and, having wrapped up some work with Sainsbury’s recently, we thought we’d take you one of our latest efforts.
1000heads is built on three core competences; understanding, ideas and relationships. Each one of those areas of expertise has a direct link to the different units within our business and, each one of those supports the other with their own unique work. Montoring to analysis, analysis to insights, insights to activation, etc etc…
You’ll see what we mean shortly 🙂
Onto the case study.
Through understanding (we miss our food!) we formulate ideas (let Sainsbury’s give it back to you!) that ultimately build relationships between people and brands (positive word of mouth + recommendation = sales).
If you’ve read this far, why not leave a comment? 🙂
5 thoughts on “1000heads: Using insights to engage niche audiences”
Can you define an “engagement”?
James Whatley Reply:
August 24th, 2010 at 06:13
Hey Andrew, happy to –
Engagements: the combined episodes created, contributions and views around a conversation: i.e. total social media users who engaged with that word of mouth.
Hope that helps,
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