The first in what I expect to become a series of blog posts from us ‘heads over the coming months. I’m going to kick it off with this effort from David & Goliath, USA
Image courtesy of Direct Daily —
To highlight Universal Studio’s latest King Kong 3D attraction, D&G arranged for these huge footprints to be left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for added effect.
A bit stunty, yes. But imagine walking down to the beach to discover these one morning or, better yet, looking out of your sea-facing window to spot a whole trail of them walking up the coast.
What else could you do?
- Send out ‘Giant ape sighted’ alerts to key voices in the area?
- Engage with the local sasquatch believers/hunters?
- Hide things in the actual prints themselves?
- Building up to the event, plant reports of ape sightings?
When social presence strategies are becoming the norm, what can you do that sets you out from the crowd? YouTube, Twitter, Facebook – these things are now mere housecleaning to any decent launch.
Do something cool. Do something different. Do something awesome.
This is James Whatley, reporting live from Santa Monica, USA.
(and the less we say about this video, the better)