The first in what I expect to become a series of blog posts from us ‘heads over the coming months. I’m going to kick it off with this effort from David & Goliath, USA
Image courtesy of Direct Daily —
To highlight Universal Studioâ€™s latest King Kong 3D attraction, D&G arranged for these huge footprints to be left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for added effect.
A bit stunty, yes. But imagine walking down to the beach to discover these one morning or, better yet, looking out of your sea-facing window to spot a whole trail of them walking up the coast.
What else could you do?
- Send out ‘Giant ape sighted’ alerts to key voices in the area?
- Engage with the local sasquatch believers/hunters?
- Hide things in the actual prints themselves?
- Building up to the event, plant reports of ape sightings?
We’re always trying to improve on things here at 1000heads. The ideas above lend themselves to this slide taken from a recent presentation I gave to New Media Age –
When social presence strategies are becoming the norm, what can you do that sets you out from the crowd? YouTube, Twitter, Facebook – these things are now mere housecleaning to any decent launch.
Do something cool. Do something different. Do something awesome.
This is James Whatley, reporting live from Santa Monica, USA.
(and the less we say about this video, the better)
6 thoughts on “1000heads: Things we like #1”
I love it! Your putting ideas in my head..
James Whatley Reply:
June 16th, 2010 at 11:00
You know what I like? The font you're using in the blog. Type's a little small (of course I can manually increase it), but I like the simplicity of the font. What is that?
June 18th, 2010 at 12:52
Hey, glad you like it! Gill Sans MT & Helvetica throughout (mostly Gill Sans if you've got it installed). ^RD
Great post! Love the idea and love your thinking too. Good work!
Michael (from The House)
James Whatley Reply:
June 22nd, 2010 at 08:23
Thanks Michael. Appreciate the kind words 🙂
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