This is one of my favourite GapingVoid images of recent times. It’s printed and stuck on the wall next to my desk.
Hugging your client, it’s a good thing. How does it work?
I’ll give you a real world example. If I am your client and you make me feel special by delivering something personal or delightful or simply make me smile and laugh, then hurrah – you’ve hugged me.
You could, of course, actually hug me – that’d be cool also – but you get the idea.
Last week, I was out at lunch buying a couple of boxes of noodles to take back to the office – c/o those lovely folk at Wok to Walk. The woman behind the counter told me as I was leaving – “I’ll mark it so you know which one is yours.”
I said thank you and headed back to the office. This is what I found when I got back…
Look. I know this isn’t rocket science. I know this isn’t ground breaking. And I know that this isn’t part of some mastermind strategy that Wok to Walk have and adhere to.
That’s the point.
Just because you’re a brand/company/ship/purveyor of noodles, doesn’t mean you automatically forget how to be a human being. The title of this post is “Delight and Surprise”. What happened with my lunch last week made me smile and laugh…. and I shared it with everyone (including you).
So simple, so easy.. yet so many forget to do it.
Ask yourself – Have you hugged your client today?