1000heads: Delight and Surprise

This is one of my favourite GapingVoid images of recent times. It’s printed and stuck on the wall next to my desk.

Hugging your client, it’s a good thing. How does it work?

I’ll give you a real world example. If I am your client and you make me feel special by delivering something personal or delightful or simply make me smile and laugh, then hurrah – you’ve hugged me.

You could, of course, actually hug me – that’d be cool also – but you get the idea.

Last week, I was out at lunch buying a couple of boxes of noodles to take back to the office -  c/o those lovely folk at Wok to Walk. The woman behind the counter told me as I was leaving – “I’ll mark it so you know which one is yours.”

I said thank you and headed back to the office. This is what I found when I got back…



Look. I know this isn’t rocket science. I know this isn’t ground breaking. And I know that this isn’t part of some mastermind strategy that Wok to Walk have and adhere to.

That’s the point.

Just because you’re a brand/company/ship/purveyor of noodles, doesn’t mean you automatically forget how to be a human being. The title of this post is “Delight and Surprise”. What happened with my lunch last week made me smile and laugh….  and I shared it with everyone (including you).

So simple, so easy.. yet so many forget to do it.

Ask yourself – Have you hugged your client today?

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

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