Sometimes the best kind of word of mouth is that created out of taking the mundane, everyday things we’re so used to and simply doing something different with them.
Take this example here from fast-food giant, McDonalds.
They took your average, everyday bus stop and turned it into a point of conversation.
By building a bespoke steam machine made to the exact measurements of the bus shelter which then fills the space whenever anyone sits near. Only when the ad is filled with steam does the message become visible. Very smart.
Suddenly the free coffee promotion becomes the point of a conversation, instead of just merely a call to action.
Look around you, what everyday things could you turn to your advantage?