Back to Africa

Moleskine entry: August 5th, 2009

Lucozade Energy Challenge number three begins. It’s about 9pm at the time of writing, the plane is taxiing to the runway and we’re very nearly on our way.

The task this time round is white water rafting on the Zambezi river. First stop: Cape Town, South Africa. From there, onwards to Livingstone, in Zambia. After that? God knows.

Wherever we end up, I can not wait.

The challenge is different in oh so may ways from those that have gone before. First of all, this is the first challenge that we’ve had any official Lucozade presence with us. Sam and I both report into our respective agencies who, in turn, report into Lucozade/GSK. Their main contact there? A guy named Nick.

I first met Nick during the final stage of my interview process for the gig that I’m writing to you from now. An Aussie and all round nice chap, he’s a welcome addition to the team.

Speaking of ‘the team’ I’ve already mentioned Sam and I are back on the case, this time however we’ve been joined by four freshl graduates from Scotland. Kenny, James, Wullie and Stuart. All good lads and all, it would seem, on the trip of a lifetime. Our first video is already in the can and I think after a small amount of coaxing, they’ll be talking and playing up to the camera in no time at all. After all, the more personality and energy these guys have, the easier my job gets.

🙂

We’re flying over Brighton now, crossing the English Channel. At last my mind has found peace. I mentioned that this trip was different; we’ve had a longer gap between this and the the last. Ten days in fact.

Quite possibly the longest ten days of my professional life.

Jeebus.

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

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