MIR: Mobile Web 2.0 – What?!

Whatley here, reporting in.

Founder of Moblog.co.uk and all round friend of SMS Text News, Alfie Dennen, has set up a new blog in lieu of the Mobile Web 2.0 Summit which takes place in London next week.

The weird thing for me (for a start anyway) is the name “Mobile Web 2.0” – so weirded out was I by this in fact that I had ended up dropping a note to Alfie explaining my thoughts.

Well he went ahead and published it:

“When did we have Mobile Web 1.0?

What the hell just happened?
First up: If you ask ANY consumer on the street: Are you using Mobile Web 2.0?
They’ll probably look at you like you’re from Mars.

Second: These naming conventions genuinely drive me nuts. WAP. Mobile Internet. Mobile Web. Internet, made Mobile. Mobile 2.0. Mobile Web 2.0. ENOUGH ALREADY!

We may as well ask: Is this the year of the Mobile?

Just so we can tick every box (and seriously, that question is now, officially, a joke, you know it’s a joke because whenever anyone asks it these days the response is LAUGHTER).

It’s like when people carp on about Web 2.0. More often than not I find myself chiming in with something like: You know people just call it the web now right?”

And so on. You can read the full post here. There’s a whole bunch of great content up actually (not including my post ;) ), so yeah – head over and check it out!

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x