Man’s Best Friend – The iPhone

James Whatley just put this up over on his personal blog and while it’s not exactly Whatley Wednesday material, (nor is it, in fact, Wednesday), I still thought I’d publish this piece of comedy for your viewing pleasure:

Over to you Whatley:


That up there ^ is my friend’s iPhone, last week after his dog had got hold of it. Ouch.
Cue much laughter, finger pointing and merriment at his expense.
The iPhone’s screen is strong. But it seems it isn’t that strong…

‘Dave’ is a bit upset about this (I’ve changed his name to save him further embarrassment)


Anyway – after snapping that pic I asked ‘Dave’ if I could blog it, “Sure..” he said, “…and I’ll update you too.”


“Yep. Get this…”

Turns out, after the aforementioned mauling, Dave tried to claim on his home contents insurance. Note: ‘Tried’.
He has since discovered that he can’t actually claim ‘accidental damage’ as the dog did it deliberately.

(clearly a Nokia fan then)

After that Dave tried to claim it on his business insurance. Still no dice. Thing is, this policy doesn’t cover ‘phones‘.
It covers PDAs. Dave is trying to claim the iPhone is a PDA –

“…which it is!” Dave tells me…

However, the insurance company have never had a claim for an iPhone before and what with it having the word ‘Phone’ in its name, Dave’s hitting another brick wall.

Double Ouch.

Insurance companies can be tough little beggars at the best of times (trust me – I know) but are they in the right in this instance?

Is the iPhone a PDA? Or is it a Phone?

‘Dave’ sold his dog over the weekend.. and I am really, REALLY not kidding.
He was that upset.

So much for man’s best friend…


Looks like the SMS Text News Curse is contagious!

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x

4 thoughts on “Man’s Best Friend – The iPhone”

  1. Tsk. 'Dave' should have asked his home contents insurer to provide some justification that his dog did the damage “deliberately”.
    I think it's just as likely that the poor dog slipped or coughed or something equally non-predetermined that would have to be termed accidental.

  2. Yes, that's an interesting point. Can the dog be accused of deliberately
    rendering his/her teeth to the iPhone? Is a dog capable of executing
    deliberate behaviour?

  3. UPDATE!

    'Dave' got a letter today from 'un-named' insurance company. He spoke to the guy on the phone a few days before and HE HAD NEVER HEARD OF THE iPhone.

    Letter says:
    (and typos are exact copies)


    “Thankyou for your recently reported claim.
    We can advice that we only cover computer equipment up to £1000 maximum sum insured and regrettable the Apple Eye Phone would not be covered.”


    EDIT – Pictorial Proof –

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