Five things on Friday #117

Things of note for the week ending Friday March 27th, 2015.

Things of note for the week ending Friday March 27th, 2015.

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1. POST-PUNK ICONS AS MARVEL SUPERHEROES
I think I saw a couple of these a little while back but I’ve finally dived into them and THEY ARE AWESOME.

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Billy Idol as Thor? Oh brilliant. Wait, what about reinterpreting Robert Smith as Nightcrawler? You want that too? OKAY!

punk4

Ugh.

So good.

Oh and hey, guess what? There’s more.

2. BIG MACS. ON YOUR CLOTHES.
In what can only be described as peak nouveau-ironic pseudo-nascent trend-jacking branded content, McDonald’s Sweden has launched its own Big Mac inspired fashion range.

I say ‘inspired’…

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Screen Shot 2015-03-27 at 13.01.46

…I mean ‘plastered’.

Yeah.

Well.

Er.

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There is so much about this that I could write this.

It equally makes me laugh and want to vomit at the same time. THERE IS TOO MUCH IRONY HERE.

Remember that whole effing piece I wrote Trend Churn? This is that.

But oh my God it aches to look at it. This is pizza-as-trend multiplied by branded-content-ruining-everything (see: ‘the fall of the hipster brand‘), divided by Mom Jeans -  and y’know what’s the worst thing?

I think it’ll sell by the bucket load.

Christ.

3. ACOUSTIC HIGH WAY BARRIERS. WHAT?
So this is pretty cool.

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The above image is taken from a proposal for an environmentally-friendly acoustic barrier (aka a “Forest Corridor”) in Hong Kong.

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It was designed by Bread Studio and meets three strict conditions: 1) masking the sight of the highway from nearby residential buildings, 2) improving the view of the highway’s underside for people in the park below, and 3) relieving drivers from any claustrophobic impressions as they cruise through the de facto tunnel.

So yeah, kinda weird and kinda awesome. This story itself came from a whole list of acoustic highway barriers, and that list can be found over on Web Urbanist.

I had no idea these things existed.

Go check ’em out.

4. MATCH YOUR WORKOUT TO YOUR MOOD
Angry? Use that adrenaline and lift (but do you even, tho).
Happy? Try something that requires more focus, like balancing or something.
Sad? Commit to a 15 minute warm up and then see how you feel after that.

Men’s Health has more.

Pretty useful.

5. MI: ROGUE NATION
I am such a Tom Cruise fanboy I’m completely and utterly past caring. No matter what someone told me in a bar about him on Monday (you know who you are).

I. Do. Not. Care.

MI:5 is coming and it looks AMAAAAZING.

Bring it.

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Bonuses:

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Ps. This week’s addition to the ‘Useful links on Millennials‘ content hub (that some of you might find useful to bookmark), is a YouTube video known as ‘THE CREATORS’.

This 30min documentary gives a background to three different UK YouTube stars (yes, including Zoella) – how they got to where they are, what they’ve been doing, what drives them, and ultimately what it’s like to keep up the standards that they’ve set themselves.

Part YouTube advert, part behind the scene all access, and part Black Mirror episode – this video is actually worth a watch/listen if you’re trying to work out what it is about these digital ’slebs that millennials adore so much.

Whatley out.

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Author: James Whatley

Chief Strategy Officer in adland. I got ❤️ for writing, gaming, and figuring stuff out. I'm @whatleydude pretty much everywhere that matters. Nice to meet you x